I am an art director based in New York, currently working at YouTube. Before becoming a creative, I was a strategist at an ad agency in Korea (of course, South), and even before that, I was teaching students.

At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with Taylor Swift, BTS, BlackPink, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts video. It means doomscrolling and excavating memes are part of my job—how cool is that?

When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world.